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What is target marketing 

Prashant Surya  |   Sep 22, 2019  |  Views: 199


We all wants to become rich, and want to live our dream life. But it's not possible for all, because  we don't do our work smartly.

As a businessman, we have to attract the people, but not all the crowd will need your services, at that scenario you will need only targeted crowd who are interested in your services or products.

What is targeted Marketing ? How can I do it?

I am giving an example for the targeted marketing which will help you all to understand in the deep.

In related to IT industry, a company targets the clients in which the company is expertise, also if the company is a product based company, they would try to sell their products, software or services to the targeted clients or businesses.

By doing target marketing you , don't have to make much effort compared to normal broad marketing.

For example, let suppose you want to sell a book, you will prefer to sell it on the e-commerce website, who focused only on ebook or book selling rather than or others

Similarly, in our IT sector ,lets suppose I want to advertise our company/ services/ products/ job openings/ Institution what's will be our first approach, we will either go on or to advertise.

What happens here, you are advertising in a broad crowd, you may get 1-2 leads from there, someone will consider it fake also, there will be no trust. So chance of getting leads is less in that case.

What if there will be a  platform for advertising your profile , requirement, service, products on a single place , whose crowed is only for such requirements.

Here you chance of getting leads will be 80-90% , because here the clients or businessman will be able to compare, filter and get their best fit sellers /company/ service providers.. is the biggest platform available, for such target advertising in IT industry,

Who can advertise on

Service providers to IT industry
Software sellers
Software Development Company
Software maintaining Company
Jobs posting Company
Jobs Posting Clients
Coaching Institution

Create a profile as per your IT Profession, and start getting leads.

Clients are looking for their best fit ready made software, so those who want to sell their own software / Portals / Clones / ERP can easily get best clients for your work.

If you are a HR recruiter or consultancy, you will be able to post jobs and find the resumes on our portal for free.

If you are a service provider , you can easily add your services  on, here you will be get hired, based on locations, ratings, experience, rates and many more.

So, my main discussion was to tell what is target marketing, By this example you can easily get what the actual target marketing is.
It means we have to adversities on the targeted crowd, which will increase your leads and your business will be on high.

Blogging is the another way to target your customer or clients, write blogs on the target topic or the service which you offers and share on social media groups.
On the other hand your blog will be in the google search, which will help you in generating leads.

Content Contributor
Prashant Surya

Prashant Surya

Software developer at Uniserve Data Technologies Pvt. Ltd.  |   Noida, Uttar Pradesh, India

I am a software developer, freelancer and trainer working on technologies likes. MEAN stack, MERN Stack, ASP.NET full stack, WebRTC, ,PWA, SQL, JavaScript, jQuery, HTML, CSS, SEO, responsive UI/UX designing... having 7 years of experience in development in multiple domains like, eCommerce, RTA, capital markets, education, real estate...

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